Shareplay app storethompsonstratechery5/22/2023 ![]() In response, the system asks people if they want to share or continue the experience solo. If there’s no session available when people start a shareable activity, you can present UI that lets them start a group activity. Make it easy to start sharing an activity. Write a simple, meaningful description that’s short enough to avoid truncation. In this case, the descriptive view might display a movie’s title, a plot summary, and a poster image. For example, a video-viewing app might associate its descriptive movie view with a movie-viewing activity. When people receive an invitation to participate in an activity, your description helps them understand the experience they’re about to share. For developer guidance, see Inviting participants to share an activity.īriefly describe each activity. You can define as many different activities as make sense in your app. For example, an app that lets people view videos might define a separate activity for viewing each type of content - like movies, TV shows, and uploaded videos - and display a different description for each activity. Sharing activitiesĪn activity is an app-defined type of shareable experience. If a participant doesn’t have your app installed, SharePlay can help them download it from the App Store. While sharing media during a FaceTime call, each participant views the content within your app running on their device. Offer Universal Purchase to support SharePlay experiences among people running your app on different platforms. For example, you can use the shareplay SF Symbol to identify the content or experiences in your app that support SharePlay. People often expect media playback experiences to be shareable, so indicate this capability in your UI. Let people know that you support SharePlay. The system synchronizes app playback on all participating devices to enable seamless media sharing so everyone can enjoy the experience simultaneously. And, by extension, if supply is limited and demand increases then the price will increase as well.SharePlay helps multiple people share activities - like viewing movies and listening to music - while they’re in a FaceTime call or Messages conversation. ![]() That means it costs money, and the cost is determined by supply-and-demand. Highly-differentiated highly-produced content is not infinite, which is to say it is not abundant, which means it is scarce. Still, even if Netflix is doing a good job of holding onto its customers, and even if the easiest explanation for its slowing growth is saturation and a pandemic hangover, that doesn’t mean that competition isn’t having an impact… To put it another way, Netflix may have pulled forward saturation, at least in terms of the markets it serves well today… In other words, those COVID numbers weren’t simply pulled-forward subscriptions that would have joined eventually, they were nearly all of them. ![]() It seemed pretty clear that Netflix executives were a bit flummoxed by the lack of subscriber growth… I suspect that the best explanation for these depressed growth numbers is the most obvious one: if ever someone were going to subscribe to Netflix it was going to be during the pandemic. Netflix (2021q4): Earnings, competition, and long term value UPDATE: Netflix says its expansion into gaming will start with mobile games, which will be included with a subscription at no additional cost ( Stranger Things, for example, last aired in July 2019 with the drive-through event providing diehard fans and franchise newcomers a fun opportunity during the height of the pandemic stateside.) Such events will also help keep fans engaged in the long stretches between seasons of the streamer’s hit shows. A Bridgerton video game and, after Netflix’s virtual Witcher Con on July 9, a Bridgerton fan convention could be on the table, too. Such events are done in participation with Netflix and the series creators, who help deliver the authenticity that can justify the pricey ticket fees. The plan, sources say, is for Netflix to build on its hit franchises - like the immersive Stranger Things: The Experience in LA and New York - with additional live events including the upcoming London-set Bridgerton ball scheduled to launch in November. He streaming giant wants to work directly with creators on live events that will, in success, provide new revenue streams as subscriber growth slows… Netflix is turning to live events, video games, and merchandising to complement subscriber revenue and engage fans
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